Category: Uncategorized

You spent ₹60,000 on Google Ads last month. The campaign brought 3,000 clicks to your website, but only 18 people enquired. Your marketing team wants to change the audience. The developer says the website works fine. Someone suggests increasing the budget. But you’re still paying for visitors who leave without contacting you. I see this […]

Your LinkedIn post gets 15,000 views, hundreds of reactions and comments, and a few shares. You even gain some new followers. But when your sales team checks how many leads came from the post, there are only two. And neither matches your ideal customer profile. So, what has your LinkedIn B2B lead generation actually achieved? […]

Your first 100 customers cost ₹1,000 each. Your next five cost ₹10,000 each. It’s the same business, running ads on the same platforms. The only big change is the budget. You’re spending ₹1 lakh per month and receiving 100 orders. It seems like things are going well. So, you decide to increase your budget to […]

B2B content attribution becomes difficult when buyers interact with several resources before making a purchase. Consider a cybersecurity company that publishes an article on securing enterprise data. A prospect reads it, returns weeks later to explore a technical guide, attends a webinar and eventually requests a demo. Six months later, the sales team has closed […]

Your Next Customer May Find You Without Visiting Your LinkedIn Profile You’ve been posting your insights on LinkedIn for months. You have a growing network and established yourself as an expert. Your posts are getting interaction. LinkedIn AI search visibility is becoming an important consideration for professionals as potential customers increasingly use ChatGPT and Perplexity […]

B2B buyer journey content is often planned around publishing targets rather than buyer questions. A typical B2B company writes eight blogs, twelve LinkedIn posts, and two case studies a month. It should help buyers understand their problems, evaluate solutions, and make informed purchasing decisions. Their website traffic grows, their LinkedIn posts get good engagement, and […]