You spent ₹60,000 on Google Ads last month. The campaign brought 3,000 clicks to your website, but only 18 people enquired. Your marketing team wants to change the audience. The developer says the website works fine. Someone suggests increasing the

Your LinkedIn post gets 15,000 views, hundreds of reactions and comments, and a few shares. You even gain some new followers. But when your sales team checks how many leads came from the post, there are only two. And neither