In the age of digital marketing, video has emerged as one of the most effective and versatile mediums for promoting brands and engaging audiences. With the advent of social media platforms and the increasing accessibility of high-quality video production tools, it’s no wonder that video is fast becoming an essential component of content marketing strategies.
| With the human brain processing visuals 60,000 times faster than text, it’s no wonder that video has become an essential component of successful marketing campaigns. |
This article will delve into the role of video in content marketing, using relevant statistics, facts, and case studies to illustrate its effectiveness and potential for business growth.
The Growing Importance of Video in Content Marketing
Let’s find out about the growing importance of Video in content marketing:
Video consumption trends
According to a recent study by Cisco, by 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. Furthermore, the global pandemic has accelerated this trend, with a significant increase in video consumption since early 2020.
- YouTube users watch over 1 billion hours of video each day (YouTube)
- 54% of consumers want to see more video content from a brand or business they support (HubSpot)
Impact on audience engagement
A report by HubSpot revealed that 54% of consumers want to see more video content from brands and businesses they support. Additionally, video content on social media generates 1200% more shares than text and images combined.
- Video marketers get 66% more qualified leads per year (Optinmonster)
- Including a video on a landing page can increase conversions by 80% (Unbounce)
- Social video generates 1200% more shares than text and image content combined (G2 Crowd)
Statistics That Demonstrate the Power of Video in Content Marketing
Here are some claimed benefits of video in content marketing that further highlight how significant a video can be, for a successful marketing campaign.
1. Conversion rates
Including a video on a landing page can increase conversion rates by 80%, as reported by Promo.
- Video content is more engaging than text and static images
- Videos can convey complex information in a concise and easily digestible format
2. Click-through rates
According to a study by Wistia, video thumbnails in marketing emails can increase click-through rates by up to 300%.
- Video has the power to evoke emotions and create connections with viewers
- Effective storytelling through video can build trust and brand loyalty
3. SEO benefits
Adding a video to your website can increase the chance of a front-page Google result by 53 times, as reported by Forrester Research.
- Google prioritizes pages with video content in search results
- Videos can boost organic traffic and improve a website’s overall search engine ranking
Successful Video Marketing Case Studies
To analyse further, let’s explore some successful video content marketing campaigns:
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Dollar Shave Club
Dollar Shave Club’s humorous and viral video campaign, “Our Blades Are F***ing Great,” garnered over 27 million views on YouTube and resulted in 12,000 new subscribers within the first 48 hours.
The video’s success can be attributed to its relatable content, engaging storytelling, and shareable nature.
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Blendtec
Blendtec’s “Will It Blend?” series, featuring the company’s founder blending various items (including an iPhone), has amassed over 285 million views on YouTube.
This creative and entertaining campaign not only showcases the product’s capabilities but also demonstrates the potential for viral marketing through video content.
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Airbnb
Airbnb’s heartwarming “Wall and Chain” video, which tells the story of a divided Berlin family, received over 6 million views and was praised for its emotional resonance.
By leveraging the power of storytelling, Airbnb successfully connected with its audience and promoted its brand message.
Best Practices for Video Content Marketing
Its time to check out some great practices for video content marketing to make your campaign a real success:
1. Create engaging, shareable content
To maximize the impact of video content, focus on creating engaging and shareable videos that resonate with your target audience. This could include emotional storytelling, humor, or educational content.
2. Optimize for mobile and SEO
With the majority of video views happening on mobile devices, it’s essential to optimize your video content for mobile viewing. Additionally, utilizing SEO best practices, like adding relevant keywords and video transcripts, can improve your search engine rankings.
3. Measure and analyze performance
Track your video marketing efforts using analytics tools to identify successful strategies and areas for improvement. This will help you refine your video content strategy and maximize its impact on your business.
Conclusion
Video content is a powerful tool in the world of content marketing. Its engaging nature, ability to evoke emotions, and positive impact on SEO make it a crucial part of any effective marketing strategy.
As demonstrated by the case studies of Dollar Shave Club, Blendtec, and Airbnb, the strategic use of video can lead to increased brand awareness, customer engagement, and ultimately, higher sales. Best content writing agencies in India like Banter Marketo emphasize the use of video marketing.
To stay competitive in today’s digital landscape, businesses must embrace video marketing and leverage its potential to reach and connect with their target audience.
