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B2B Tech Solutions Company to Rank 1 with an Aggressive Link Building Strategy

Banter Marketo > Portfolios > Link Building > B2B Tech Solutions Company to Rank 1 with an Aggressive Link Building Strategy

B2B Tech Solutions Company to Rank 1 with an Aggressive Link Building Strategy

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In the highly specialized and competitive B2B tech solutions market, standing out is no small feat. A promising B2B company, despite offering cutting-edge solutions, found its online visibility and search engine ranking significantly lagging behind its competitors.

Stuck at the 10th position for its most critical keywords, the company’s growth was stymied by insufficient online reach. Recognizing the need for a dramatic change, Banter Marketo was enlisted to deploy an aggressive link-building strategy, aimed at catapulting the company to the coveted rank 1 position.

Challenges

  • Stagnant SERP Position
    Despite having a solid SEO foundation, the company’s critical keywords were stuck at the 10th position, limiting visibility to potential B2B clients.
  • Lack of High Authority Backlinks
    The company’s backlink profile was sparse, with few links from high domain authority (DA) sites, which are essential for ranking in competitive industries.
  • Ineffective Outreach Strategies
    Previous outreach attempts for link building were uncoordinated and yielded minimal high-value backlinks, reflecting a need for a more structured approach.
  • Competitive Market Saturation
    Operating in a B2B tech solutions market meant facing stiff competition from well-established players with stronger online presences.
  • SEO Knowledge and Resource Gap
    The company lacked the in-house expertise and resources needed for an aggressive link-building campaign that could significantly impact its SERP rankings.

Solutions

Banter Marketo’s strategy was multifaceted, designed to aggressively target and overcome each challenge:
  • High-Value Link Acquisition: Focused on securing backlinks from sites with a DA of 70+, resulting in over 150 new high-quality backlinks within the first three months.
  • Advanced Outreach and Networking: Leveraged industry relationships and executed a highly personalized outreach campaign, achieving a 25% success rate for guest posting and link placement on premier sites.
  • Strategic Content Syndication: Partnered with influential tech blogs and platforms for content syndication, dramatically increasing the company’s exposure and link acquisition opportunities.
  • Competitor Link Analysis: Conducted an exhaustive analysis of competitors’ backlink profiles, identifying untapped sources for high-value backlinks, and aggressively targeting these opportunities.
  • Regular Backlink Audits: Implemented a rigorous backlink audit process, ensuring all acquired links maintained their quality and relevance, and promptly addressing any issues.

Awesome Results

The aggressive link-building campaign spearheaded by Banter Marketo delivered unprecedented results:
  • Leap to Rank 1
    The company’s key keywords jumped from the 10th to the 1st position, significantly increasing visibility and traffic from potential B2B clients.
  • Surge in Organic Traffic
    Organic search traffic saw a remarkable increase of 120%, driven by improved rankings and the high-quality, authoritative nature of the new backlinks.
  • Enhanced Domain Authority
    The company’s domain authority increased by 15 points, reflecting the impact of the high-quality backlinks acquired through the campaign.
  • Revenue Growth
    The improved search engine ranking and increased visibility directly contributed to a 70% increase in qualified leads and a corresponding surge in revenue.
  • Established Industry Authority
    The strategic partnerships and content marketing efforts expanded the hotel’s reach, attracting guests from previously untapped international markets.

Conclusion

This case study underscores the power of an aggressive link-building strategy in transforming a company’s digital presence and market position. By partnering with Banter Marketo, the B2B tech solutions company not only shattered the barriers to its online visibility but also set a new standard for achieving excellence in search engine rankings.

The campaign’s success story is a testament to the importance of a strategic, focused approach to link building, especially in competitive industries where every backlink counts towards establishing domain authority, enhancing visibility, and driving business growth.
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