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How Banter Marketo Helped An Edutech Company Achieving Its Branding & Revenue Goals?

Banter Marketo > Portfolios > SEO > How Banter Marketo Helped An Edutech Company Achieving Its Branding & Revenue Goals?

How Banter Marketo Helped An Edutech Company Achieving Its Branding & Revenue Goals?

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In the competitive realm of online education, an edtech company sought to dramatically enhance its brand visibility and organic traffic. Despite offering quality educational content and resources, they faced significant digital marketing challenges. Their goal was to elevate their online presence and meet specific traffic targets to stay competitive and relevant in the rapidly evolving edtech sector.

Their Initial Traction (In 2020)

Before meeting Banter Marketo, here are the statistics for the client’s website:

Major Challenges

  • Declining Traffic: The company experienced a noticeable drop in website traffic.
  • Keyword Ranking Loss: Poor backlink quality led to a decrease in keyword positioning.
  • Visibility and Ranking Goals: There was an urgent need to boost visibility and Google rankings.
  • Traffic Target: The company set a specific target of achieving 30,000 in traffic.

Specific Problems with Their Website

  1. Poor Web Core Vitals: The website lacked optimal performance indicators.
  2. Low Website Speed: Shared server hosting contributed to slow website load times.
  3. Unorganized Blog and Content: The content strategy was unstructured, affecting user engagement.
  4. Seasonal Traffic Variations: Business and traffic were heavily influenced by seasonal trends.

How Banter Marketo Helped

  1. Optimizing Web Core Vitals: Implemented technical SEO strategies to improve web core vitals.
  2. Enhancing Website Speed: Transitioned the website to a dedicated server for faster load times.
  3. Content Strategy Overhaul: Developed a structured and SEO-friendly content and blogging strategy.
  4. Addressing Seasonal Traffic: Created year-round engagement strategies to minimize seasonal traffic dips.
  5. Backlink Quality Improvement: Initiated a campaign to clean up bad backlinks and build high-quality, relevant ones.

Results Achieved

  1. Increased Traffic: Organic traffic surged to over 48,000, surpassing the 30,000 target.
  2. Improved Keyword Rankings: A significant increase in keywords achieving top 3 positions.
  3. Higher Domain Referrals: Referring domains rose from 92 to 219, indicating better backlink quality.
  4. Enhanced Traffic Value: The traffic value escalated from $505 to $4025, reflecting higher quality and more valuable traffic.

Before and After Comparison Table

MetricApril 2020January 2022
Organic Traffic7,11148,000+
Keywords in Top 3148583 (4x)
Referring Domains92219
Traffic Value ($)$ 505$ 4,025

Conclusion

The case of this edtech company demonstrates how targeted digital marketing strategies, executed by Banter Marketo, can lead to significant improvements in online visibility and organic traffic. From enhancing website performance to revamping content strategy and improving backlink quality, Banter Marketo delivered results that exceeded expectations. Are you looking to elevate your brand’s online presence and drive substantial organic traffic for your edutech company? Contact Banter Marketo today to discover how our expert strategies can transform your digital marketing efforts and help you achieve your business goals. Let us help you turn challenges into triumphs!
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