Transforming Web Presence For Our Automotive Client With SEO-Friendly Website Redesign

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www.automovill.com/bangalore

In the dynamic landscape of fintech, standing toe-to-toe with giants like PayU Money is no easy task. For our client, the aspiration wasn’t just to enter this domain, but to carve out a unique identity, symbolized by a sophisticated and impactful digital platform.

Major Challenges:

  • Intense Multimedia but Scarce Content: The site leaned heavily on videos and graphics, leaving little room for search engine readable content. This affected relevancy with search engines.
  • Compromised Loading Speed: The graphically-intensive nature of the website resulted in painfully long load times, affecting user experience and SEO ranking.
  • Lack of SEO Foundations: Despite its visual appeal, the site lacked essential SEO parameters like meta descriptions, quick indexing attributes, and an SEO-friendly architecture.

Our Strategy and Implementation:

  • Technical Overhaul: Addressed and rectified all the technical glitches hindering the site’s performance.
  • SEO Revamp: Improved fundamental SEO parameters, notably loading speed and meta descriptions. The architecture was restructured to be SEO friendly.
  • Content Enrichment: Introduced a blog section, peppered the website with SEO-optimized content, ensuring a balance between keywords for search relevancy without compromising readability.
  • Engagement Optimization: Strategically placed CTAs were added to guide visitors towards desired actions, fostering engagement and potential lead generation.

Banter Marketo Over-Delivery:

Beyond the agreed-upon strategies, Banter Marketo:

  • Conducted in-depth keyword research, identifying untapped opportunities for our automotive client to rank higher.
  • Initiated a backlinking strategy, harnessing high DA sites to boost our client domain authority and credibility.
  • Rolled out periodic, detailed analytics reports, providing our client with clear insights into their growth trajectory and areas of potential optimization.

Before & After: A Comparative Snapshot

ParametersBeforeAfter
Indexed PagesSlow Indexing98% Indexed Rapidly
Ranking on the First Page0%10% (total pages)
Site Loading SpeedTerribly SlowSignificantly Improved
Lead GenerationStagnantImproved by 60%
CTR (Click Through Rate)LowMarkedly Better

The Importance of SEO-Friendly Websites

An aesthetic website might captivate the visitor’s eye, but without SEO fundamentals, it’s like a car without an engine. Banter Marketo’s collaboration with our this client underscores the symbiotic relationship between design and SEO. Migrating to SEO-friendly structures is not just about adhering to search engine guidelines but ensuring the brand reaches its audience effectively. While such migrations can often be seen as an expensive undertaking, the long-term ROI, as evident in this client’s success, emphasizes its indispensable value. Don’t Let Your Brand Fade in the Digital Abyss! Discover the Magic of Effective SEO with Banter Marketo!