Social Media Strategy Case Study: Banter Marketo for Travel Niche

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A budding travel agency, aspired to explore the vast digital realm and build a stronger online presence through dynamic social media traction.

Initial Traction

  • Facebook followers: 5,000
  • Instagram followers: 2,500
  • Twitter followers: 800
  • Monthly social media engagements: 1,500
  • Average daily shares of posts: 30

Major Challenges

  • Limited brand recognition amidst numerous competitors.
  • Lacking consistency in content posting across platforms.
  • Low engagement rate despite having followers.
  • Limited resources to create high-quality content.
  • No clear audience segmentation strategy.

The Banter Marketo Strategy

  • Content Calendar Creation: Introduced a consistent content calendar detailing when and what to post.
  • High-Quality Imagery: Leveraged user-generated content, showcasing real-life travel experiences, which built trust.
  • Audience Segmentation: Analyzed the target audience and created tailored content for different segments.
  • Collaborations: Partnered with travel influencers and bloggers for content creation and broader reach.
  • Engagement Boosters: Organized weekly travel quizzes, polls, and giveaways to increase user interaction.

Banter Marketo's Over Delivery

  • Organized a month-long campaign encouraging users to share their best travel photos and stories.
  • Launched an ‘Ambassador Program’, recognizing top fans and providing them with exclusive deals.
  • Offered free social media marketing training to company’s team, ensuring a sustainable strategy.

Comparison Chart (Before and After)

Facebook followers5,00018,000
Instagram followers2,50010,500
Twitter followers8003,000
Monthly social engagements1,50012,000
Average daily shares3050

Current Status

This Travel company with Banter Marketo’s strategy, has transformed its digital space. Not only did they see a surge in followers, but their engagement rates sky-rocketed. The brand is now recognized as one of the most interactive travel agencies on social media, with an empowered team that continues to implement and adapt strategies.


Banter Marketo’s strategic approach to Travel company’s challenges resulted in an impactful social media presence. Their methodology wasn’t just about increasing numbers but cultivating an engaged community. This case exemplifies the importance of understanding the audience, continuous innovation, and the potential transformative power of effective social media marketing.