Social Media Strategy Case Study: Banter Marketo for A Gynecology Clinic

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A Gynaecology Clinic, a trusted name in women’s healthcare, aimed to expand its outreach and influence through an enhanced and empathetic social media presence.

Initial Traction

  • Facebook page likes: 3,000
  • Instagram followers: 1,800
  • Twitter followers: 700
  • Monthly social media engagements: 900
  • Average daily shares of posts: 15
  • LinkedIn connections: 250

Major Challenges

  • Difficulty in making sensitive topics engaging and shareable.
  • Inconsistent content, causing the audience to disconnect.
  • Limited exposure to younger demographics, crucial for preventative care.
  • Hesitancy from patients to share personal testimonials.
  • Navigating misinformation around women’s health topics online.

The Banter Marketo Strategy

  • Sensitive Engagement: Focused on creating empathetic, supportive content that resonated with women of all ages.
  • Educative Infographics: Developed visually appealing infographics addressing common concerns, busting myths, and promoting awareness.
  • Interactive Webinars: Organized monthly webinars discussing broad topics like pregnancy care, menstrual health, and hormone balance.
  • Storytelling: Shared anonymous patient journeys addressing common conditions, emphasizing the clinic’s holistic approach.
  • Collaborations: Partnered with women’s health influencers to broaden reach and authenticate messaging.

Banter Marketo's Over Delivery

  • Launched a private online support group where women could discuss concerns, get peer support, and receive expert advice.
  • Introduced a “Question of the Week” segment where the gynaecologists personally addressed frequently asked questions.
  • Organized online webinars, reinforcing the clinic’s commitment to community well-being.

Comparison Chart (Before and After)

Facebook page likes3,0009,500
Instagram followers1,8008,000
Twitter followers7002,300
Monthly social engagements9006,500
Average daily shares1585
LinkedIn connections2501,200

Current Status

This Gynaecology Clinic, bolstered by Banter Marketo’s strategy, has established itself as a touchstone for online women’s health resources. Their platforms have transformed into sanctuaries of reliable information, compassionate storytelling, and genuine community support.


Banter Marketo’s nuanced approach to gynaecologist digital presence underscores the importance of understanding and addressing the unique challenges faced by healthcare professionals online. This case illustrates how, with thoughtful strategies, even sensitive and private topics can gain traction, empowering communities and elevating healthcare outreach in the digital age.