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Online Retail Company Increased Sales by 60% with Strategic Link Building

Banter Marketo > Portfolios > Link Building > Online Retail Company Increased Sales by 60% with Strategic Link Building

Online Retail Company Increased Sales by 60% with Strategic Link Building

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In the fiercely competitive world of online retail, a promising startup found itself struggling to make its mark. Despite investing heavily in SEO and content marketing, the company was not achieving the desired traction.

The root of the problem?

A significant lack of high-quality, relevant backlinks—a crucial factor in search engine ranking, especially in a competitive industry like online retail. Recognizing the need for a targeted intervention, Banter Marketo stepped in to overhaul the company’s link-building strategy, setting a new course towards digital success.

Challenges

  • Competitive Industry Barrier
    In the saturated online retail market, the company was lost among thousands, making it nearly impossible to stand out without authoritative backlinks.
  • Inadequate Backlink Portfolio
    Initially, the company had only 50 backlinks, with a majority from low-authority sites, contributing little to SEO performance.
  • SEO Strategy Falling Short
    Without a robust backlink strategy, the company’s otherwise comprehensive SEO efforts failed to improve search engine rankings significantly.
  • Limited Outreach Success
    Previous attempts at outreach for guest posting and backlink acquisition had a success rate of merely 2%, highlighting the need for a more effective approach.
  • Knowledge Gap
    The in-house team lacked the expertise in advanced link-building tactics, hindering their ability to navigate the complex landscape of SEO effectively.

Solutions

Banter Marketo introduced a multi-faceted link-building strategy, meticulously designed to address each challenge:
  • Content-Driven Link Building: Spearheaded the creation of shareable, high-quality content, resulting in 120+ new backlinks from authoritative sites within six months.
  • Strategic Outreach Initiative: Launched a targeted outreach campaign, improving the success rate to 15% and securing guest post opportunities on sites with a Domain Authority (DA) over 60.
  • Enhanced Backlink Profile: Increased the total number of backlinks to over 300, with 80% coming from high-authority domains, significantly strengthening the site’s backlink profile.
  • Competitor Backlink Analysis: Conducted thorough analysis of competitors’ backlink strategies, identifying opportunities to target similar high-value links, which contributed to a 40% increase in relevant backlinks.
  • Continuous Monitoring and Adjustment: Implemented ongoing monitoring of backlink health, resulting in a 95% retention rate of high-quality backlinks.

Awesome Results

The strategic link-building efforts orchestrated by Banter Marketo yielded transformative results for the client:
  • Dramatic Increase in Organic Traffic
    Organic traffic to the website increased by 75% within the first year, directly attributable to improved search engine rankings.
  • Significant SERP Improvement
    Targeted keywords saw an average improvement of 25 positions in search engine results pages (SERP), with several key terms breaking into the top 10.
  • Revenue Growth
    The enhanced SEO performance led to a 60% increase in online sales, translating into substantial revenue growth for the company.
  • Brand Authority and Recognition
    The acquisition of backlinks from reputable sites not only boosted SEO but also enhanced the brand’s authority and recognition in the industry.
  • Long-term SEO Success
    Established a sustainable and scalable link-building framework, ensuring the company’s continued growth and competitive edge in the digital marketplace.

Conclusion

This case study exemplifies the transformative power of strategic link building in the context of SEO. Banter Marketo’s targeted approach addressed the critical gap in the company’s digital marketing strategy, turning their SEO fortunes around by focusing on the acquisition of high-quality, relevant backlinks.

The impressive outcomes of this partnership highlight the indispensable role of link building in achieving SEO success, especially for businesses operating in highly competitive industries. Through expert guidance and innovative tactics, Banter Marketo not only enhanced the company’s digital presence but also set a benchmark for link-building excellence.
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