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How We Generated 24 Leads with an Average CPC of $12 for an IT Consulting Startup

Banter Marketo > Portfolios > PPC > How We Generated 24 Leads with an Average CPC of $12 for an IT Consulting Startup

How We Generated 24 Leads with an Average CPC of $12 for an IT Consulting Startup

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In the competitive arena of IT consulting, establishing a foothold as a startup can be a daunting endeavor. This case study outlines the journey of an ambitious IT consulting startup that sought to make its mark by generating quick, effective leads. Faced with the challenge of building visibility in a saturated market, they turned to Banter Marketo for a strategic PPC campaign overhaul.

Challenges

The startup encountered several significant hurdles at the onset:
  • Immediate Lead Generation
    As a newcomer, the immediate need for leads to kickstart operations was paramount.
  • SEO in Infancy
    Their SEO efforts were in the early stages, offering no immediate relief in lead generation.
  • High Competition
    The IT consulting market is notoriously competitive, making it hard to stand out.
  • Limited Budget
    With limited funds, achieving a low cost-per-click (CPC) was critical to sustain their marketing efforts.

Solutions

Banter Marketo crafted a multifaceted approach to address these challenges:
  • Well-Optimized PPC Campaign: We implemented a PPC strategy tailored to maximize visibility and attract high-quality leads.
  • Highly Precise Targeting: By identifying and targeting their Ideal Customer Profile (ICP), we ensured that ad spend was directed towards the most relevant audience.
  • Strict Monitoring on Negative Keywords: To avoid wasteful spend, we continuously refined the list of negative keywords, enhancing the campaign’s overall efficiency.
  • Day-to-Day Campaign Optimization: Our team vigilantly monitored and optimized the campaigns to steadily decrease the CPC while improving lead quality.

Results:

The outcomes of our concerted efforts were nothing short of remarkable:
  • 24 High-Quality Leads
    Within just one month, the campaign generated 24 leads, setting a strong foundation for the startup.
  • Exceptionally Low Average CPC
    We achieved an average CPC of $12, a testament to the campaign’s efficiency and our strategic optimizations.
  • Remarkable Conversion Rate
    Coupled with a retargeting campaign, the startup enjoyed a 60% conversion rate, significantly above industry averages.

Conclusion

This case study exemplifies the power of a meticulously planned and executed PPC campaign for an IT consulting startup. Through strategic targeting, constant optimization, and a keen focus on efficiency, Banter Marketo helped the startup surpass its initial lead generation goals while maintaining a cost-effective approach.

Ready to elevate your IT consulting business with results-driven PPC strategies? Contact Banter Marketo PPC Services today and let’s start crafting your success story.
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