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In the dynamic landscape of fintech, standing toe-to-toe with giants like PayU Money is no easy task. For our client, the aspiration wasn’t just to enter this domain, but to carve out a unique identity, symbolized by a sophisticated and impactful digital platform.
The challenge was not just to meet expectations, but to exceed them, creating a precedent in fintech web design.
| Before | After – Banter Marketo’s Touch |
|---|---|
| Generic design & content | Pleasing, intuitive, SEO-friendly design |
| Over-complicated financial jargons | Simple, relatable financial copywriting |
| Low engagement & dwell time | Increased user interaction & longer site visits |
| Minimal lead generation | Strategic CTAs leading to increased trial bookings & lead generation |
