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Content Marketing Strategy Case Study: Banter Marketo for NextGen HR Consulting

Banter Marketo > Portfolios > content marketing > Content Marketing Strategy Case Study: Banter Marketo for NextGen HR Consulting

Content Marketing Strategy Case Study: Banter Marketo for NextGen HR Consulting

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NextGen HR Consulting, a top-tier HR consultancy firm in the US, aimed to elevate its online presence and establish authority in the HR sector. Banter Marketo stepped in with a streamlined content marketing strategy, emphasizing blogs, long-form articles, and guest posting, resulting in a notable digital transformation.

Initial Traction

  • Monthly website visitors: 10,000
  • Blog post views per month: 2,500
  • Number of quality backlinks: 150
  • LinkedIn company page followers: 5,000
  • Guest post collaborations: 2 per month
  • Organic search rankings for primary keywords: 15th position on average

Major Challenges

  • Rising competition from other HR consultancies with similar content.
  • Difficulty in producing consistent high-quality content due to a busy consultancy schedule.
  • Challenges in reaching key decision-makers in target companies.
  • Maintaining relevance in a rapidly evolving HR landscape.
  • Convincing industry peers to accept guest post collaborations.

The Banter Marketo Strategy

  • Expert Blog Series: Initiated a series of blogs written by senior consultants, sharing insights from real-world HR challenges.
  • In-depth Long-form Articles: Addressed trending HR topics such as remote work, diversity hiring, and AI in recruitment.
  • Guest Posting Outreach: Identified key HR and business websites, pitching tailored articles emphasizing NextGen’s expertise.
  • Collaborative Webinars: Partnered with industry influencers to host joint webinars, discussing pressing HR topics.
  • SEO Optimization: Ensured every piece of content was SEO-optimized for maximum visibility.

Banter Marketo's Over Delivery

  • Introduced an interactive Q&A section on the company’s blog, addressing HR-related questions from businesses.
  • Launched a bi-weekly newsletter, curating the best of HR trends, NextGen’s insights, and industry news.
  • Collaborated with universities, offering expert articles and resources for their HR courses, amplifying authority in the sector.

Comparison Chart (Before and After)

MetricsBeforeAfter
Monthly website visitors10,00030,000
Blog post views per month2,50012,000
Number of quality backlinks150600
LinkedIn company page followers5,00012,500
Guest post collaborations2/month10/month
Organic search rankings (primary keywords)15th3rd

Current Status

With Banter Marketo’s strategic touch, NextGen HR Consulting now enjoys a stellar online reputation as an HR thought leader. Their content is not just informative but also sought-after by businesses, HR professionals, and academic institutions.

Conclusion

Banter Marketo’s content-centric approach for this HR Consulting company underscores the power of quality content in establishing industry authority. This case demonstrates that with the right content strategy, firms can transcend generic online noise, reaching their desired audience effectively and positioning themselves as industry front-runners.
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