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Content Marketing Strategy Case Study: Banter Marketo for Fintech Company in UK

Banter Marketo > Portfolios > content marketing > Content Marketing Strategy Case Study: Banter Marketo for Fintech Company in UK

Content Marketing Strategy Case Study: Banter Marketo for Fintech Company in UK

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A dynamic fintech player in the UK, aspired to break through the competitive market landscape and establish itself as a thought leader in the domain. Through a collaboration with Banter Marketo, the company undertook a content-centric overhaul, spotlighting authoritative informational blogs and other innovative content marketing measures.

Initial Traction

  • Monthly website visitors: 1500
  • Blog post views per month: 250
  • App downloads: 50 per month
  • Organic search rankings for primary financial keywords: 98th position on average
  • Monthly user conversions: Nil
  • Engagement on social media: 50 monthly interactions

Major Challenges

  • Differentiating in a saturated fintech market.
  • Conveying complex financial concepts in an accessible manner.
  • Instilling trust amidst rising scepticism about online financial platforms.
  • Converting casual readers and visitors into loyal app users.
  • Staying abreast of rapid changes in financial regulations and trends.

The Banter Marketo Strategy

  • In-depth Financial Guides: Rolled out comprehensive guides simplifying intricate financial terminologies, investment strategies, and market analyses.
  • Interactive Financial Tools: Introduced tools like loan calculators and investment planners to offer real-time value to readers.
  • Engaging Visual Content: Made use of infographics and animations to elucidate financial concepts.
  • Personal Finance Workshops: Organized monthly webinars addressing pressing financial concerns and investment strategies.
  • SEO-Optimized Blogs: Regularly published blogs targeting both trending topics and evergreen financial concerns, ensuring steady organic traffic.

Banter Marketo's Over Delivery

  • Kickstarted a podcast series, hosting industry experts discussing the future of finance.
  • Partnered with universities for guest lectures and webinars, fostering a younger generation of financially-savvy individuals.
  • Initiated a “Finance 101” email series for beginners, breaking down the fundamentals of personal finance and investment.

Comparison Chart (Before and After)

MetricsBeforeAfter
Monthly website visitors150025000
Blog post views per month2501500
App downloads501800
Organic search rankings (primary keywords)98th7th
Monthly user conversionsNIL250
Engagement on social media502000

Current Status

Under Banter Marketo’s content strategy umbrella, this fintech company has blossomed into a prominent figure in the UK fintech domain. The company is not only experiencing heightened digital traction but is also witnessing a significant uptick in conversions, solidifying its market position.

Conclusion

This fintech company’s metamorphosis, steered by Banter Marketo, underscores the immense potential of robust content marketing in the fintech realm. By offering genuine value and building trust through content, fintech companies can pave the way for sustainable growth and elevated market presence.
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