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Content Marketing Strategy Case Study: Banter Marketo for A Renowned Insurance Company

Banter Marketo > Portfolios > content marketing > Content Marketing Strategy Case Study: Banter Marketo for A Renowned Insurance Company

Content Marketing Strategy Case Study: Banter Marketo for A Renowned Insurance Company

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A reputed insurance provider sought to intensify its online footprint and become the go-to platform for insurance seekers. Through Banter Marketo’s innovative content marketing, focusing on crafting 200 SEO-optimized service pages and over 100 insightful blogs, the company achieved an unparalleled digital overhaul.

Initial Traction

  • Monthly website visitors: 20,000
  • Blog post views per month: 3,000
  • Service page engagement: 7,500/month
  • Number of quality backlinks: 200
  • Organic search rankings for primary insurance keywords: 18th position on average
  • Bounce rate: 55%

Major Challenges

  • Overpowering online competition from other established insurance providers.
  • The complexities of explaining diverse insurance products in an easily digestible manner.
  • Gaining trust in an industry often seen with scepticism.
  • Continually updating content to reflect changing regulations and product adjustments.
  • Engaging a varied demographic from first-time insurance buyers to seasoned policyholders.

The Banter Marketo Strategy

  • Service Page Enhancement: Created 200 new service pages, each tailored for a specific insurance product, complete with SEO-optimized content, strict internal linking and in-depth FAQs addressing the visitor’s concerns.
  • Insightful Blogs: Regularly published blogs addressing common insurance questions, tips, and industry updates.
  • Interactive Insurance Calculators: Introduced tools for users to get instant quotes, enhancing service page interactivity.
  • Backlink Strategy: Collaborated with finance bloggers and websites for guest posts, building strong backlinks.
  • On-Page SEO: Comprehensive on-page SEO to ensure every service page and blog reached its targeted audience.

Banter Marketo's Over Delivery

  • Organized monthly webinars on insurance literacy, helping users understand the nuances of different products.
  • Introduced infographics in blogs, making complex insurance topics visually appealing and easy to comprehend.
  • Launched a monthly newsletter summarizing market trends,company’s latest offerings, and expert advice.

Banter Marketo Over-Delivery in Results

Not only did Banter Marketo meet the goals set by the HR Services company, but they exceeded expectations:
  • Extended Keyword Rankings: Apart from the target keywords, several secondary and tertiary keywords started ranking, amplifying the digital reach.
  • Enhanced User Engagement: Improved site architecture led to lower bounce rates and higher session durations.
  • Strengthened Brand Image: With features on reputed websites and increased visibility, the HR company’s brand perception saw a favorable uplift.

Comparison Chart (Before and After)

MetricsBeforeAfter
Monthly website visitors20,00065,000
Blog post views per month3,00015,000
Service page engagement7,50025,000
Number of quality backlinks200750
Organic search rankings (primary keywords)18th5th
Bounce rate55%35%

Current Status

This Insurance company’s online realm is now bustling with activity. Potential clients not only find the information they seek but also engage more deeply, reflecting in the drastically improved metrics and the influx of inquiries and policy purchases.

Conclusion

The metamorphosis of this Insurance company, orchestrated by Banter Marketo, accentuates the significance of content-centric strategies in today’s digital world. By combining clarity with SEO expertise, businesses can effectively educate, engage, and expand their digital audience, all while establishing robust industry authority.
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