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What are the Benefits of Having a Website for a Business?

The Internet has changed the way we do business. Today, almost every business needs a website. It is because having a website helps increase exposure and improve sales.

A study revealed that 75% of consumers believed that website design enhances the website's credibility. However, 71% of small businesses have a website. However, the lack of intuitive design often leads to poor conversion rates.

So, there is no denying the fact that a good website can make or break a business. Read on if you want to know why a website is crucial for your business.

1. Increased Visibility:
In today’s competitive market, visibility is everything. Websites are one of the best ways to gain visibility. With the advent of smartphones and tablets, people use mobile devices to access information online.

46% of all Google searches account for local information.

As such, a website becomes the most convenient option available to them. So, if you need a website, you can take advantage of a huge opportunity to reach potential customers.

2. Customer Loyalty:
Websites provide businesses with an avenue to interact directly with their customers. An intuitive website enables its customers to connect with your brand easily to address their queries and concerns.

You can tell them about your products and services, answer questions, and give discounts and even freebies to induce them to make purchases.

3. Improved Sales:
Having a website also improves the chances of increasing sales. People trust websites more than traditional marketing channels like TV commercials, print ads, radio spots, etc. For example, according to a study by HubSpot, 87% of respondents say they'd instead shop online than go to a store.

4. Better Customer Experience:
The site provides information about the products and services offered by the brand. It makes the customers feel comfortable while interacting with the brand. A website provides a medium to communicate with customers easily. It improves the relationship between the brand and the customers.

4. Brand Identity:
The website builds a strong brand identity for the company. People identify themselves with brands that have a good reputation. When it comes to building a brand, nothing beats a well-designed website. It gives the impression that the company cares about its clients.

5. Cost-Effectiveness:
A website doesn't cost much to build compared to traditional marketing methods. You only need a domain name: hosting service, and reliable website developers like Banter Marketo. Even so, the benefits of having a website far outweigh the costs of creating one.

6. Professional Web Presence:
A professional web presence is crucial to portray your seriousness about the business. It tells about your sincerity for the company. A well-designed website delivers a lasting impression and induces the trust of your target customers.

7. Effective Form of Advertising:
Websites are more effective than other forms of advertising because they allow you to target specific audiences. They provide detailed analytics that helps you understand what works and doesn't. In addition, they will enable you to track conversions. It lets you know whether or not your website is generating leads.

8. Increased Conversion Rate:
Websites increase the conversion rates of businesses. According to a report published by BrightEdge, companies that use websites see a significant improvement in their conversion rates. It is mainly because most consumers prefer to interact with businesses that offer them convenience.

While an average website generates a conversion of 2.35%, an interactive website results in a higher conversion of 11% or more, according to statistics.

9. Better ROI:
A website's return on investment (ROI) is higher than other forms of marketing. Digital marketing is an affordable means of advertising suitable for businesses of any size. You can begin with smaller investments and need a manageable budget to give it a kickstart.

10. No Geographical Limitations:
A Website delivers massive reach to any business. From local to global, a website gives voice to businesses to trade worldwide. The internet has no boundaries, and anyone can access it from anywhere.