But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and will give you a complete account of the system and expound the actual teachings of the great explore

Gallery Image
Gallery Image
Gallery Image
Gallery Image
Gallery Image
Gallery Image

Contact Info

How We Generate 1034 leads with an average €10 cost per lead?

Banter Marketo > Portfolios > Email Marketing > How We Generate 1034 leads with an average €10 cost per lead?

How We Generate 1034 leads with an average €10 cost per lead?

    Please add your project info list from project post.

Social:

In the dynamic and ever-evolving cloud consulting market, a burgeoning company sought to carve out its niche and establish a strong presence. Faced with the challenges of navigating a competitive landscape, the company aimed to not only differentiate itself through superior service offerings but also to generate substantial B2B leads to fuel its growth.

However, the journey towards achieving these objectives was not without its hurdles. The traditional avenues of digital marketing, particularly Pay-Per-Click (PPC) advertising, were proving to be a costly endeavour with diminishing returns on investment.

It was under these circumstances that the company turned to Banter Marketo, hoping to leverage their expertise in email marketing to achieve scalable and cost-effective lead generation.

Challenges

  • High Competition in Market
    As a newcomer in the competitive American cloud consulting sector, the company struggled to gain visibility and traction among potential B2B clients. Establishing credibility and standing out among well-established competitors was a daunting task.
  • Costly PPC Campaigns
    The reliance on PPC for lead generation was significantly draining the company’s marketing budget. High costs per click and increasing competition for keywords meant that the company was spending more but seeing diminishing returns in terms of lead quality and quantity.
  • Need for Scalable Lead Generation
    To support its growth ambitions, the company required a lead generation strategy that could scale efficiently. The existing strategies were not sustainable or could generate the volume of B2B leads necessary for significant business expansion.
  • Seeking Cost-Effective Solutions
    The financial strain of expensive marketing campaigns necessitated exploring more cost-effective solutions. The company needed a strategy that could offer a high ROI without the hefty price tag of traditional digital marketing channels.
  • Challenges in B2B Engagement
    Engaging B2B clients through digital marketing posed its own set of challenges. The company needed a way to reach decision-makers directly, in a manner that was both impactful and personalized.

Implementation by Banter Marketo

Banter Marketo proposed a comprehensive email marketing strategy tailored to the company’s specific needs, leveraging the power of cold emailing to generate leads effectively and efficiently. The strategy was built on the foundation of:
  • Utilizing Credible Email Marketing Tools: We used a robust email sending tool, ensuring the efficient delivery of emails to the target audience without compromising deliverability or risking spam filters.
  • Optimized Email Infrastructure: By setting up 145 email addresses and maintaining a daily sending capacity of 5,000 emails, the campaign maximized reach while adhering to best practices. Google Workspace was utilized for its reliability, coupled with bulk email verification to maintain high deliverability rates.
  • Adherence to Cold Emailing Best Practices: The company meticulously warmed up its email addresses and configured SPF, DMARC, and DKIM records, significantly increasing email deliverability and engagement rates.
  • Cost-Effective Acquisition: The campaign’s design emphasized cost-efficiency, achieving a remarkable cost per appointment of approximately €2 to €3. This approach demonstrated cold emailing’s potential as a high-ROI, low-cost acquisition source.

Awesome Results

The implementation of Banter Marketo’s email marketing strategy yielded outstanding results:
  • High Engagement
    The campaign sent out 100,000 emails, resulting in 1,034 responses, showcasing an impressive engagement rate.
  • Significant Appointments
    A total of 242 appointments were scheduled, indicating a high interest level among recipients and potential for substantial business growth.
  • Impressive Revenue
    The campaign directly led to €15,000 in concluded contracts, with an additional €81,000 in contracts being finalized, highlighting the strategy’s effectiveness in generating not just leads but actual business.

Conclusion

This case study exemplifies the transformative power of email marketing when executed with precision and adherence to best practices. For the cloud consulting company, partnering with Banter Marketo and embracing cold emailing became a game-changer, allowing them to overcome the challenges of a competitive market and achieve scalable, cost-effective lead generation.

Banter Marketo’s expertise in email marketing services proves indispensable for businesses looking to target high-value services and key decision-makers efficiently. This strategy not only positions email marketing as a cornerstone of modern digital marketing efforts but also showcases its unmatched potential in driving business growth.
Back
Next
FEEL FREE TO CONTACT US
+61 383 766 284
[email protected]
Career

Lorem ipsum dolor sit amet, consectetur adipiscing elit,
sed do eiusmod tempor incididunt.

Useful links
Info links
Footer Title
© 2022 nerox, All Rights Reserved. Design By Theme Pure
Terms and conditions Privacy policy Contact

We’re Ready To Boost
Your Business Digitally

Discover more

Call Anytime

+91-9899180036

Send Email

[email protected]

Address

A-62, Sector-2, Noida, UP

★★★★★ 4.5/5

Banter Marketo is rated 4.5/5 average from 250 reviews on Google,Clutch!

Our Services

Our Packages

About Company

Corporate Office

Facebook Instagram Twitter Linkedin Youtube

© 2023 Banter Marketo All Rights Reserved.